In 2012 Moshik Roth joined forces with entrepreneur and service specialist Salem Samhoud. Salem was inspired by Moshik’s innovative ideas on food and his drive to share his gastronomy. Their gastronomical adventure started in August 2012: &samhoud places. We believe that good food is a way of making the world a better place. To reach and inspire ‘the world’ we developed two concepts: first, &samhoud places, the Michelin awarded restaurant where Moshik creates gastronomical dishes and innovates food. And &samhoud food: a retail product line.